Goodyear’s three blimps are flying high in support of National Tire Safety Week with specially designed day and night flashing lights.
Tire care slogans such as “Keep your tires properly inflated,” “Check the air pressure monthly or before a long trip,” and “Check your tires’ tread wear and rotate your car’s tires every 3-5,000 miles,” are programmed on the airships’ iconic on-high message boards.
The high-resolution aerial signs are capable of super-brilliant text, smooth animation and video displays. With 3,780 boards holding a total of 82,656 LEDs, messages can be read from more than a quarter mile away.
“Properly inflated tires will help save you money and provide your family with enhanced driving performance on the road,” says Goodyear district manager Jim Scarborough.
Improper air pressure in tires can lead to a multitude of problems ranging from uneven and accelerated wear to structural damage of the tire, according to marketing manager Fred Cooper.
An underinflated tire also has the potential to affect tire performance, including making a vehicle less fuel-efficient. “With temperatures rising and vacation travel commencing, the attention given to the care and maintenance of tires should be heightened,” he says.
“Recent studies have shown that many motorists simply do not regularly check their tires’ air pressure. It is important to carry an accurate tire pressure gauge and, of course, a properly inflated spare tire when traveling this summer,” adds Cooper.
Motorists should check their tire inflation at least monthly or before a long trip. They should be inflated to the vehicle manufacturer’s recommendations printed on the vehicle door placard or in the owner’s manual, not the maximum limit stamped on a tire sidewall, he stresses.
For more information, visit www.goodyear.com.
