Pirelli is among the many manufacturers and merchants teaming up with the Rubber Manufacturers Association (RMA) to promote the ninth annual June 6-12 National Tire Safety Week. The event seeks to educate motorists about the proper care and maintenance of their tires, and is set to include record-busting participation by retailers, auto service centers and car dealers.
National Tire Safety Week is an initiative of the RMA’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition.
“By utilizing RMA’s simple tire care tips, consumers can maximize their vehicle safety, achieve better fuel economy and increase the wearability of their tires” says Pirelli CEO Mauro Pessi. “Pirelli stands firm on safety and is proud to be a part of such a positive program that continues to increase tire safety, awareness and education.”
The RMA provides participants with free “Be Tire Smart” brochures and other materials. A lot of retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and reaching out to the local media.
More than 21,000 businesses participated in the 2009 campaign, and that figure is expected to increase this year.
An RMA survey of more than 5,400 vehicles showed that had at least one underinflated tire. Nearly 20 percent of had at least one tire that was 8 pounds shy of the proper air level. Underinflated tires waste fuel, risk safety and cause tires to wear out faster.
Among the Be Tire Smart partners already onboard are the AAA, American Car Care Centers (ACCC), Automotive Service Excellence (ASE), Big 10 Tires, Belle Tire, Big O Tires, Costco, Discount Tire Co., Dunn Tire, Expert Tire, Firestone Complete Auto Care, GCR Tire Centers, Goodyear Auto Centers, Hyundai Motor America, Just Tires, Kaufman Tire, Les Schwab, Merchant’s Tire, Motorist Assurance Program, Recreational Vehicle Safety & Education Foundation, National Tire and Battery (NTB), National Automobile Dealers Association (NADA), Northwest Tire, Peerless Tires, Pep Boys, Sears Automotive Centers, STS Tire and Auto Centers, Sullivan Tire and Auto Service, Tire Factory, the Tire Industry Association (TIA), Tire Kingdom, Tire One, Tires Plus, Tire Warehouse, Town Fair Tires, VIP Parts, Tires and Service, Wal-Mart Tire and Lube Express.
For more information, visit www.betiresmart.org.
