Federal-Mogul drives MOOG brand with new technician promotion

Jan. 1, 2020
Federal-Mogul Corporation will enhance the power of its MOOG brand of chassis parts with one of the largest professional technician incentive promotions in its history.

Federal-Mogul Corporation will enhance the power of its MOOG® brand of chassis parts with one of the largest professional technician incentive promotions in its history.

The “Totally MOOG™” program will provide thousands of cash and merchandise incentives – available through “Play & Win” game cards – to professional technicians who specify and install MOOG products. The comprehensive program also includes the introduction of new MOOG problem-solver products for late model vehicles, new brand support materials and enhanced technical training.

The promotion runs from June 15 to Aug. 15 as part of Federal-Mogul’s innovative “Smart Choice” trade and consumer campaign.

“Our MOOG brand is known by technicians everywhere for problem-solving solutions,” says Jay Burkhart, senior vice president, Global Aftermarket, Federal-Mogul. “This new MOOG promotion rewards installers for their continued loyalty and commitment to specify premium-branded MOOG parts.”

For more information, visit www.fmsmartchoice.com.

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