Connect, the quarterly magazine dedicated and distributed to the Toyo Tires family of dealers, has received two Hermes Creative Awards. The rich 16-page, four-color magazine received the Hermes Gold award in the category of Design/Publication Overall and the Hermes Platinum award in Publications/Magazine.
Hermes Creative Awards is an international competition, judged and administered by the Association of Marketing and Communication Professionals, recognizing outstanding work in the creative industry.
Designed and published by The Market Connection (TMC) of Santa Ana, Calif., in collaboration with the marketing department at Toyo Tire U.S.A. Corp., Connect reaches more than 2,000 independent dealership owners and employees throughout the United States. The magazine is a tool to communicate with and educate the people promoting and selling Toyo brand tires everyday. Topics include new products, marketing, promotional and advertising tips, technical training, commercial tires and motorsports.
There is also a photo spread featuring dealer and company activities as well as a popular crossword puzzle to challenge the mind while promoting readership.
“We are proud that Connect was acknowledged in two categories of the 2010 Hermes Creative Awards,” says Julie Sediq, director of marketing communications, Toyo Tire U.S.A. Corp. “Supporting our network of loyal, independent dealers is a priority for us at Toyo Tire U.S.A. and this informative publication is yet another way we can help them to be successful, not just in selling the Toyo brand, but in their overall business.”
Printed and mailed quarterly, each issue of Connect can also be downloaded in the Dealer Resources section of toyotires.com.
For more information, visit www.toyotires.com.
