Yokohama is partnering with Isuzu Commercial Truck of America for a new truck dealership marketing program.
The initiative gives nationwide Isuzu dealers the opportunity to provide their customers with Yokohama’s complete line of commercial tires, according to sales director John Cooney.
“In addition to products, participating dealers will have access to POS display materials that will help enhance their showroom while providing customer education on the benefits of Yokohama tires,” he points out. The array includes brochures, bulletins, literature racks and banners.
“This new partnership with Isuzu is all about servicing the needs of America’s commercial fleets and truck drivers,” says Cooney. “They will now have more access to our product through the nearly 300-strong Isuzu dealer network. The program will also improve the dealers’ ability to provide additional customer service,” he adds.
“The Yokohama/Isuzu tire program is just another example of our commitment to our customers so they can enjoy exceptional savings and one-stop service and parts,” says Shaun Skinner, Isuzu’s executive vice president and general manager.
“The program supports the Isuzu product line and also enables Isuzu dealers to offer the superior Yokohama line of replacement tires for all light, medium and heavy duty trucks,” he notes, adding that Yokohama is the approved replacement tire being offered as part of the Isuzu Priority Service Maintenance Program.
For more information, visit www.yokohamatire.com.
