WORLDPAC unveils new acquisition marketing service

WORLDPAC has debuted its Customer Acquisition Program, a new addition to its Customer Marketing Solutions (CMS).

Customer Acquisition Program is an easy-to-use online tool that shops use to create custom, direct-mail campaigns to market their business to potential prospects based on specific demographics (such as age and household income), the company states. Shops also have the option of mailing postcards to their existing customer base.

To learn more about Customer Acquisition Program visit www.worldpac.com/newcustomers or call (800) 960-3380 to enroll directly.