CustomerLink, a provider of Customer Retention Marketing (CRM) programs for the automotive service and repair industry, celebrates its 10th anniversary this week. Founded in 2000 with six employees, the company has expanded its service offerings and technology platform in the past 10 years. It now employs more than 60 people.
“Our dedicated and creative team working together with our customers ultimately shaped the perfect environment for nurturing ideas and bringing them to market,” says Mark Hockridge, CustomerLink’s CEO. “This company-wide support for change and innovation, and a collective willingness to dig in and do the work required to bring new ideas to life, made it easier for us to conceive, create and launch Shop Marketing Research Technology, the company’s most significant technology advance since our start in 2000.”
CustomerLink creates customized direct mail and email marketing for its clients using demographic segmentation technology, and its Web-design staff build and maintain customer Web sites too. This allows shop owners to increase car count, retain customers and generate greater profits with little or no additional effort, plus it enables new customer acquisition campaigns based on “best customer” consumer profiling rather than blind zip code mailings.
For more information, visit www.customerlink.com.
