Texan Wire Wheels has formed a joint venture with clothing and accessories designer Slab Culture to cross-market their respective product lines.
The company’s American-made “30 Spoke” wire rims are highlighted throughout the campaign, according to spokeswoman Lisa Lindquist.
With wheels engineered “for those who demand to ride in style,” says Lindquist, the two firms have united to promote Slab and Texan items geared to men, women and children that include clothing ensembles along with aftermarket offerings such as cabin air fresheners that compliment the 30 Spoke designs.
“The freedom to browse through the Web site and product selections to your heart’s content facilitates in making endless and effortless selections for ‘Slab riders,’” Lindquist reports.
Also available is a Premium Club Membership that provides bargains on the wheels and free or discounted tickets to various events.
Texan is a family owned business based in Beverly Hills, Calif. All of its wheels are manufactured in the Golden State with nationwide distribution, says Lindquist.
For more information, visit www.texanwirewheels.com and www.slabculture.com.
