A tire retailer and repairer serving Michigan and Ohio is reporting success with its customer loyalty program.
“More than 30,000 people have joined the Belle Tire Advantage and taken advantage of the special savings and offers available to Belle Tire Advantage Members only,” says Lou Korpas, the chain’s marketing director. “It’s our continued way of thanking our loyal customers for their business.”
Members have exclusive access to email offers, monthly savings coupons and vehicle maintenance tips from the company’s repair specialists along with information about special promotions, sales and contests.
Contests are presented each month, and new and existing members are automatically entered “without even doing anything but joining.”
Past prizes have consisted of tickets to professional sporting events – including admittance to arena suites – plus free limousine rentals and restaurant dinners.
“Car care tips from the professionals at Belle Tire are sent to members via email to provide them with expert information to help extend the life of their vehicle and save money by preventing costly repairs. Topics can include, but are not limited to, tire pressure tips, tread wear tests, tips to prepare your vehicle for winter, etc.,” says Korpas.
“Monthly savings coupons give Belle Tire Advantage members access to exceptional discounts on services and parts at their local Belle Tire. These coupons are delivered right to members’ inboxes every month along with all of the other exclusive email offers,” he adds.
Based in Allen Park, Mich., the company was founded in 1922 with a single location in Detroit. It has since expanded to 80 locations across Michigan and Ohio. The chain offers discount tires and variety of car care needs ranging from auto glass repair and replacement, brakes, alignments, batteries, shocks and struts, exhaust system repair, batteries and oil changes.
For more information, visit www.belletire.com.
