Falken is starting the New Year with a host of marketing initiatives that include a customized 2010 Ford Flex display vehicle.
“Rolling on 22-inch Falken S/TZ04 tires and wire spoke Dayton wheels, this project was set to earn the respect of old school purists to new-age tuners,” says Nick Fousekis, senior manager of consumer marketing.
“Expect to see much more of the Falken Tire Ford Flex over the next 12 months through an aggressive promotional program and collaborations with the who’s who in the lowrider and hip-hop scene.”
Modified by Autofashion of San Diego, Calif., the Falken Flex received a Special Recognition Award for Outstanding Achievement in Design at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.
Exterior enhancements include a full PPG Paint color change, subtle silver leaf and pinstripe graphics and GT Factory rear suicide doors. “The Third Carbon aero treatment lays low when the Airrunner suspension drops, and a low rumble is delivered through Magnaflow’s SS cat-back exhaust system,” Fousekis says.
It also has an ACS sliding rag-top, Alpine audio and video components, Playstation 3, Metra audio wiring and a custom printed paisley interior featuring the Falken F logo and a distinctive clown logo created by photographer and director Estevan Oriol.
The company has also created a new national television commercial while unveiling a “We get you going” tagline.
“The slogan is more important today than ever before as Falken crosses into new product categories, such as all terrain, with two new products: High Country, a tough all season, daily use tread, and Wild Peak, a rugged tread pattern for long hauls and weekend trails,” says Fousekis.
“‘We get you going’ has multiple meanings and purposes for Falken,” he points out. “Over the years, the company has made every effort to capture the essence of a valued product in a highly competitive market. Falken has consistently taken a leaps-forward approach in how it designs, produces, markets and sells its tires – from the sophisticated tread and carcass designs, engineered in Japan, to the most important facet of sales: Customer service,” Fousekis asserts.
The new tagline is to appear on all the company’s literature, print and broadcast advertising and its newly redesigned Internet site.
“Falken is determined to express the heart-pounding, adrenaline-pumping barrage of motorsports excitement through the dependability and durability of our products that ‘get you going’ on the highways and byways of North America,” says Fousekis.
Falken, based in Fontana, Calif., is owned by Japan’s Sumitomo Rubber Industries. It manufactures high performance and ultra-high performance car tires along with light truck, SUV, and Ohtsu-branded medium truck tires. It also produces several lines of wheels.
For more information, visit www.falkentire.com.
