While your customers are concerned about brakes, engine performance and oil changes when they come to see you, that's not even close to the top of the list they're looking at otherwise.
CarMax, Inc. recently came out with the top 10 vehicle features searched for on carmax.com in October. Leather seats top the list as the most desired feature among carmax.com consumers.
“Car shoppers often know the vehicle options that are most important to them, but with so many choices, sometimes they may not know which features are offered on certain vehicles,” says Ann Yauger, director of carmax.com. “The vehicle search on carmax.com enables consumers to search based on a wide array of criteria including price, mileage, type, popular features and other options without having to first select a make and model.”
October’s Top Ten Vehicle Features Searched:
1 Leather Seats
2 Navigation System
3 Sunroof
4 3rd Row Seat
5 DVD Video System
6 Automatic Transmission
7 Tow Hitch
8 Seat Heater(s)
9 4WD
10 Cruise Control
For more information on what consumers are looking for, visit www.carmax.com.
