Reaching a multi-year agreement with Penske Racing and driver Brad Keselowski beginning with the 2010 NASCAR Nationwide Series, Discount Tire will serve as the primary sponsor for at least 26 races with Keselowski behind the wheel of the Penske No. 22 Discount Tire Dodge Charger.
Keselowski will be competing for Penske in both the 2010 Nationwide and Cup series.
“We are looking forward to beginning our relationship with the Penske Racing team,” says Bruce T. Halle, the tire retailer’s founder and chairman. The company has been a NASCAR sponsor since 2004.
“Roger Penske and his team have built a winning tradition. Our goal is to compete for race wins and championships with Penske Racing, and we can’t wait to see the first green flag in 2010,” Halle reports.
“I look forward to representing Discount Tire and its over 750 retail locations, as the company is a winner in its industry,” says Keselowski. “Like me, Discount Tire was born in Michigan, and that definitely adds special meaning for this new relationship.”
In addition to its Nationwide Series partnership with the team, the company will also be an associate sponsor on both the No. 12 Penske Dodge driven by Keselowski as well as the No. 2 Miller Lite Dodge piloted by Kurt Busch in the NASCAR Cup Series next season.
“Penske Racing welcomes Discount Tire as a key partner in our NASCAR program,” notes Roger Penske. “Brad is a proven winner and he will be a serious contender for the Nationwide Series championship next season. Discount Tire is a leader in tire retailing and an experienced NASCAR sponsor, and together we have created a powerful lineup for 2010 and beyond.”
The tire merchant will also join the Penske Racing IndyCar Series program as an associate sponsor of the team’s Indianapolis 500 entries next season.
The company was founded in 1960 when Halle opened his first store on Stadium Boulevard in Ann Arbor, Mich. The marketing reach now covers 22 states.
For more information, visit www.discounttire.com, www.discounttiremotorsports.com and www.penskeracing.com.
