Dick Cepek Tires & Wheels offer 'Buy Now' Web feature

Jan. 1, 2020
Dick Cepek Tires & Wheels has just introduced a new feature to the recently re-designed DickCepek.com -- the "Buy Now" feature. This new feature will allow consumers access to easy, one-click shopping, instant price comparisons and a simple shopp

Dick Cepek Tires & Wheels has just introduced a new feature to the recently re-designed DickCepek.com -- the “Buy Now” feature. This new feature will allow consumers access to easy, one-click shopping, instant price comparisons and a simple shopping-cart style check-out.
 
Here’s how it works: Once a tire or wheel category is selected, a page is displayed reflecting a list of products in the category along with the corresponding part number for each tire or wheel, and a unique “Buy Now” button for each product.

When the “Buy Now” button is selected, search engine technology searches the top Internet sales locations for pricing, and links the user to the shopping cart for that unique part number.

The benefits to the Web user include eliminating the cumbersome and time-consuming process that is associated with shopping for a product online by utilizing a system that identifies the product by its unique part number.

The benefits to the Internet retailer include premium positioning, measurable/trackable results and premium-level support, including advertising support through consumer print ads, Web and banner ads, Google AdWords marketing and cable television ads in select markets. Visit www.dickcepek.com for more information.

About the Author

Motor Age Staff

This is editorial staff of Motor Age. Please feel free to contact us.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.

Boosting Your Shop's Bottom Line with an Extended Height Paint Booths

Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.