Hankook’s retailers are offering a summer-long $50 mail-in rebate to customers who purchase four Ventus V12 evo high performance tires.
The company’s Tame the Road promotion runs from June 1 through Aug. 31
“Hankook is listening to the needs of our dealers and consumers alike,” says Bill Bainbridge, director of brand communications. “We understand that in today’s challenging economic environment, Hankook dealers are looking for a competitive edge and consumers are looking for the most value for their purchase. With this rebate offer we believe we’re accomplishing both.”
The $50 Tame the Road rebate will be promoted via advertisements in magazines such as Car and Driver, Super Street, Modified, and The Sporting News. There will be banner ads on the Internet, including Google and Yahoo search engines that link to details on the Hankook site and its dealer locater. In addition, the company is providing point-of-sale posters, ad maker materials and a radio script to help retailers promote the rebate in their local markets.
“We are really excited about this summer-long promotion” says Bainbridge. “The Ventus V12 evo is a cutting-edge product that is recognized internationally as one of the leading tires on the market. Already backed by a great warranty, including road hazard protection and now with a $50 rebate incentive, we think it’s a win-win-win for dealers, consumers and for our brand as we continue to expand our market share here in the United States.”
For more information, visit www.hankooktireusa.com.
