Coinciding with Earth Day, a 60-city “Clean Air Green Tour” has started off on a mission to educate the public about the benefits of selecting products designed to lessen their impact on the environment. Michelin is among the road trip’s sponsors, which will cover 30,000 miles in a bio-diesel- and solar-powered bus riding on the company’s ecologically oriented X One wide single tires.
The tour, beginning April 22 in Kentucky, has scheduled stops at 40 Lowe’s stores, 14 Wal-Mart Supercenters and eight major festivals, plus there will be tree planting ceremonies consisting of more than 100,000 saplings in five cities. Each appearance is likely to attract an average of 1,500 potential tire customers, according to Parmeet Grover, brand director for Michelin North America.
“Many consumers do not realize the impact tires can have on the environment,” Grover says. “Our goal in partnering with the Clean Air Green Tour is to reinforce our message that tires make a difference. At Michelin, we are committed to providing consumers with a wide range of environmentally-friendly passenger car and light-truck tires — marked with a Green X — that achieve the highest levels of energy-efficiency without sacrificing other performances such as safety or mileage.”
Michelin recently released its HydroEdge tire, and the company’s new Energy Saver All Season tire is set to launch in June.
Both tires offer increased levels of energy-efficiency and lower CO2 emissions, Grover says. “The Michelin Green X marking indicates a level of energy-efficiency among the highest in the market and the most efficient usage of raw materials possible in the design and construction of the tire, reducing its weight.”
The Clean Air Green Tour Foundation is a non-profit 503c corporation that accepts donations for its environmental education efforts.
For more information, visit www.cleanairgreentour.org and www.michelinman.com.
