The first “Get Dirty with Kenny” promotion was such a success that Federated is doing it again. As an exclusive opportunity for its Car Care Center members, Federated is offering a chance to race NASCAR driver and dirt track legend Ken Schrader at Schrader’s own I-55 Raceway in Pevely, Missouri.
“Ken and the contest winners from last year had such a great time that we decided to let our members try and ‘Get Dirty with Kenny’ again,” says Phil Moore, vice president of marketing for Federated Auto Parts. “The ‘Get Dirty with Kenny’ promotion is another example of the competitive advantage of being a Federated Car Care Center member.”
To be eligible to win a chance to “Get Dirty with Kenny”, a shop must be enrolled as a Federated Car Care Center member by July 15, 2009. All Federated Car Care Center members in good standing are automatically registered to earn a chance to win an all-expense paid trip to I-55 Raceway.
The Federated Car Care Center program is one of the fastest growing, complete support programs for some of the nation’s finest automotive service providers. To become a Federated Car Care Center member or for more information, contact your local Federated Auto Parts distributor.
For more information, visit www.federatedautoparts.com.
