Toyo has launched a new Internet site at www.toyotires.com. Representing the biggest facelift yet for the company’s online presence, it has undergone a complete re-design.
“From the comprehensive product pages to the tips on tire maintenance and the profiles of our Team Toyo racers, the site has something for everyone,” says Julie Sediq, director of marketing communications. “It is easy to use and full of great information.”
The goal was to create a user-friendly resource tool that’s easy to navigate for both consumers and dealers searching for premium replacement tires. The design incorporates the company colors of blue and gray while focusing on the tire line “with brilliant imagery and graphics,” she says.
The new layout features left-side navigation and a slide-out menu. Users can quickly and easily find the right tires, whether it is for their car, light truck, SUV or commercial vehicle, according to Sediq. Each tire has a robust product page with features and benefits, sizes and specifications, warranty information and more. The product pages are also easy to print, she adds.
Using the tire finder, a person can quickly determine a proper replacement, either original or plus size, and even gauge the proper inflation pressure for thousands of vehicles.
And finding an authorized Toyo dealer is also made easy, says Sediq. Consumers can search either by zip code or by city and state; they can also narrow their search by dealer name or specific products and services.
