BFGoodrich Tires and Volkswagen of America are launching a first-of-its-kind online experience designed around bringing the captivating sights, sounds and real-time information of the 41st annual SCORE Baja 1000 to everyone.
Created for this year’s Baja 1000 as part of an innovative relationship between Goodrich and VW and combined with partnerships through SPOT Tracker, Aura 360, and DirtNewz.com, the new online experience includes GPS tracking for all drivers in the SCORE Trophy-Truck, 1, 8, Stock Mini and 5/1600 Classes in the race plus live and streaming video.
In addition, off-road fans and the media will be able to follow the event from their computers via text updates on Trophy-Truck and Class 1 competitors and a real-time leader board tracking all Classes throughout the duration of the event. The Web site will go live starting on Tuesday, Nov. 19 at www.2008SCOREBaja1000.com with a countdown clock. Race tracking will begin at 6 a.m. PT/ 9 a.m. ET on Nov. 21.
“This new SCORE Baja 1000 Live online experience is going to raise the bar for the SCORE Baja 1000,” says Tom Jupena, Goodrich marketing communications manager.
“The experience we have gained at Dakar, the Jetta TDI Cup and other racing events provides us the platform to meet the unique challenges of Baja,” says Clark Campbell, VW’s motorsports manager.
“Volkswagen has a long history of bringing innovation and competition to Baja since its earliest days. This year we are proud to bring clean diesel power to the desert, marking the first time that a turbo-diesel powered vehicle will compete head-to-head with gasoline-powered SCORE Trophy-Truck rivals,” Clark continues.
