New report details U.S. tire segments, analyzes demographic trends and provides selling tips
Research and Markets has released its Tires in the United States 2008 report covering the aftermarket tire industry. According to the company, the publication goes beyond a discussion of market trends, segment performance and brand sales to include the following insights: • How offerings vary among competitors and which ones stand a better chance in capturing consumer loyalty A number of elements are addressed, such as the tire market is driven by price hikes, not volume; the retread market allows for a new source of revenue; competition from China puts U.S. tire makers at disadvantage; tire manufacturers are turning to premium, value-added tires; and tire consumers prefer independent dealers. Other issues discussed include revelations that bigger tire sizes are most popular with young buyers; MS tires are predicted to rebound to coincide with HP/UP tire growth; high performance tires are gaining sales momentum; lighter P-metric tires are replacing traditional, heavier tires; auto dealerships are increasing their market share; and Wal-Mart sells one-third of all mass merchant tires. For more information, visit www.researchandmarkets.com/research/4a73b1/tires_in_the_unite. |