Bridgestone TV ads saluted for creativity at international advertising festival

Jan. 1, 2020

Two Bridgestone television commercials were selected as finalists at the Cannes Lions International Advertising Festival, an event inspired by the more-famous Cannes Film Festival that honors creative content in media promotional campaigns.

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Bridgestone’s “Scream” and “Lucky Dog” spots placed among the top 10 percent of more than 4,600 entries from 85 countries at this year’s advertising festival.

In the “Scream” commercial, which debuted during the Super Bowl, more than 20 woodland friends exercise their lungs and count their blessings that a car passing through their home is riding on the world-class technology of Bridgestone tires. In “Lucky Dog,” a hungry dog goes on an unexpected journey, running inside a tire that results in an unexpected and lucky ending.

The entries chosen as finalists were divided into 32 different product/service categories; the Bridgestone commercials were two of the 10 finalists for the Film Lions awards in the automotive products and services category.

“In this case, it truly is an honor just to be nominated,” said Phil Pacsi, vice president of consumer marketing for Bridgestone Firestone North American Tire. “One of the driving forces of our Bridgestone brand team, including our teammates in advertising and marketing, is a shared passion for excellence, and these ads hit that standard. To receive this level of recognition at such a prestigious festival is remarkable.”