Yokohama raises pricing up to 6 percent on consumer tire line, effective July 1

Citing continued record increases in the cost of raw materials and energy, Yokohama Tire Corp. is upping prices on its consumer tires by up to 6 percent, beginning July 1.

Commercial light truck, medium truck and off-the-road tires will not be affected by the increase.

“We are doing our best to contain our costs, but raw materials, energy and transportation costs continue to reach record-high escalations. These costs, unfortunately, have to be reflected in Yokohama’s pricing,” says Dan King, vice president of sales.

“It’s a volatile business climate right now that’s causing our costs to soar,” notes Jim MacMaster, executive vice president of the business division. “As always though, by continuing to operate efficiently, using the latest manufacturing technologies and environmental procedures, Yokohama is firm in its commitment to bring the best products to market at competitive prices.”

There will be “in-line adjustments” as well, which will be announced at a later date.

For more information, visit www.yokohamatire.com.