Mahindra USA, which makes farm equipment, has announced a new partnership with the MacDonald Motorsports race team. Under the new agreement, driver DJ Kennington's car, No. 81, will feature the Mahindra logo on its hood and side panels at NASCAR races at the Atlanta Speedway and Texas Motor Speedway on March 8 and April 5, respectively. In addition, the tractor company, known for its ability to "haul asphalt," receives category exclusivity. "NASCAR is symbolic with speed and Mahindra is symbolic with power, so this is a natural relationship," says Mike Hildebrand, head of marketing for Mahindra USA. "We look forward to helping DJ and the MacDonald team cultivate their dreams." As part of the agreement, MacDonald Motorsports will also be given the use of a Mahindra tractor and loader. For information, visit www.mahindrausa.com.
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