Every business has a few slow times, and automotive repair is no exception. Smart owners and managers increase their bottom lines by using "downtime" to plan promotions for the upcoming year.
Grab a calendar and flip two or three months ahead. Consider having a promotion each quarter of the year. A natural for autumn is the Be Car Care Aware Fall Car Care Campaign. Similar to National Car Care Month in April, this campaign encourages your customers (and potential customers) to prepare their cars for the winter months ahead. Choose from an advertising blitz, a free check-up or run a special on services that motorists will need as the colder months approach.
As a winter event, contact a few local Girl Scout troops to assist them with their Car Care badges. Troop leaders often have trouble finding knowledgeable individuals who can help with this badge.
Remember, these girls' parents are potential customers, and soon the girls will be, too.
Like these ideas? There are lots more, courtesy of the Car Care Council. For more information on this project, visit Car Care Council's Women's Board Web site at www.carcare.org .
