Irvine, Calif. — Assured Performance Network, a network of independently owned collision businesses, will host the first Collision Industry Marketing Summit and Conference in South Lake Tahoe, Nev., Sept. 26-28, 2007. The conference is open to Assured Performance co-op members and qualified shops.
The theme of the summit is “marketing” and will cover public relations, promotions, media advertising, direct marketing, selling, print and direct mail marketing. The topics will cover retail marketing and sales approaches as well as consumer retention techniques. The program also will cover wholesale strategies to help address the negative impact of illegal steering. Guest speakers, marketing experts and panels will discuss effective marketing practices for the collision repair business. It will teach attendees how to plan and execute a marketing campaign. They also will take home a comprehensive collection of specially developed marketing tools integrated into a turnkey system, including tutorials to train their staff at home. “If shops are wondering just how to regain ownership of their customers, and control over the profits and future, they need to attend this program,” says Scott Biggs, program host and CEO of Assured Performance Network. Shops can register by calling Assured Performance Network at (949) 221-0088. | 
