Dialed In

Jan. 1, 2020

Welcome, Styling & Performance readers, to the largest automotive aftermarket parts, products, and accessories gathering in the world!

Allison Lombardo

There's no business like show business.

Welcome, Styling & Performance readers, to the largest automotive aftermarket parts, products, and accessories gathering in the world! Eighty percent of you have told us you use our trade magazine to research products and set your schedules in advance of the 2007 SEMA Show in order to maximize your show experience. We sincerely hope the daily news and information we provide on search-autoparts.com, the weekly breaking news bytes in our Styling & Performance enewsletter (ES&P), and the new-product introductions and profitable business tips in our monthly print edition of Styling & Performance magazine are all important tools in helping you achieve your goals.

Staying abreast of news and information is a round-the-clock task in today's information age. Providing important news coverage live from Las Vegas, Styling & Performance will launch its Digital Dailies event updates on a real-time basis to be distributed to more than 80,000 e-mail recipients every day. In addition, we are sponsoring the "Restyling & Accessories" section of the SEMA Show Dailies, which will be distributed to attendees throughout the event. To grow our readership and expand to a qualified international buying audience, Styling & Performance has launched a digital edition. Just log onto search-autoparts.com to subscribe.

To quote an African proverb, "Tomorrow belongs to the people who prepare for it today." In that spirit, we help offer a visionary look ahead through our presenting sponsorship of SEMA's Store of the Future. Come visit the South Hall Bridge Lobby to check out what tomorrow holds in terms of parts sourcing and inventory management, lighting, store fixtures and props, signage, packaging and POP displays, and how it all translates into greater profits at the jobber/retail level.

Our entire mission at Styling & Performance is to provide you with information—in print, at events, and on the Web—to help you stay innovative and competitive and, ultimately, to connect buyers and sellers. In addition, Project Parts Chaser's 2007 Ford F-150 truck debuting at SEMA will be given away to a lucky jobber who logs on to search-autoparts.com to source specialty parts.

Please stop by our booth at SEMA (#20465) to meet the Styling & Performance team, check out our new media products, and learn how we can help you in your quest for show business.

Enjoy the show.

Allison LombardoPublisher

About the Author

Allison Lombardo

Allison has an impressive history of business-to-business and business-to-consumer publishing experience in a variety of industries. She started with Advanstar as group marketing director across its automotive, off-road, and powersports divisions, a role in which she worked closely with sales, marketing and product teams on business development and strategy integration. In addition, she has served as publisher for Motor Age Training, the self-study guides for ASE certification that Motor Age has developed over the past 30 years to help train professional technicians.

Allison helped develop and implement Styling & Performance, acting as an instrumental player in the creation of the brand from day one.