Scion Launches All-New Consumer-Driven Programs

Jan. 1, 2020

Scion, the youth brand from Toyota Motor Sales, USA, Inc., has launched two all-new consumer-driven summer contests that are geared to bring together Scion loyalists from all walks of life. The "Scion Owners Contest" and the "Scion Most Enthusiastic Club Contest" recently hit the streets with individual Internet contests launched in July and continuing through September. The programs will extend through the summer culminating with winners being selected and prizes awarded to the 1st place victors. Each individual program highlights the very "best" Scion Car Club and Scion Owner.

"Scion owners are some of the most loyal and creative people in the auto industry and these contests showcase the very best Scions, clubs and owners across the nation," said Matt Costa, C.E.O., Beyond Marketing. "As the Scion brand continues to grow, we like to keep our focus on our loyal customers and these contests are Scion's way of saying thank you to our owners."

Scion "Owners Contest"
The Scion "Owners Contest" is an online "car show" that works to identify the best Scion in multiple categories. Scion will be promoting the Scion "Owners Contest" via the Internet through blogs and chat rooms, e-mail blasts, viral marketing and more. Scion will also use popular events like Hot Import Nights, DUB Car Shows, and Night Shift to also promote the programs. This contest runs July, August and September and the winners will be selected by Scion judges. The winner of each category will receive an Illest/Sickest/Hottest trophy and the Best of Show will receive and all expenses paid trip to the Hot Import Nights Car Show in Miami Beach on December 15th, plus coverage in Scion Magazine and www.scion.com. This event speaks to the core Scion loyalist who has put their own money up to trick out their ride.

The categories include:

Single One Illest/Sickest/Hottest Feature
   Illest/Sickest/Hottest Paint Job
   Illest/Sickest/Hottest Interior
   Illest/Sickest/Hottest I.C.E.
     (In Car Entertainment System)
   Illest/Sickest/Hottest Engine

Vehicle Model Competition Awards
Illest/Sickest/Hottest xA, xB, and tC

Grand Daddy Award
   Illest/Sickest/Hottest Street Scion
   Illest/Sickest/Hottest Show Scion
   Best of Show a.k.a. — The Grand Daddy Of All Grand Daddy Awards

"Scion Most Enthusiastic Club Contest"
With more than 200 Scion clubs and crews nationwide, Scion is kicking off one of the largest campaigns the brand has ever undertaken. The goal is to find out which of the clubs is the most unique, enthusiastic and dedicated to their club.

Contestants must submit a three to five minute video expressing how wildly enthusiastic their club is about the Scion brand. The categories to be judged are:

Most Enthusiastic Scion Car Club
Deepest Scion Car Club
Best Themed Scion Car Club

There will be 1st - 3rd awards for each category and the program runs from August 23rd through December 3rd. The winner of this competition will receive a "one of a kind" trophy and, best of all, bragging rights as the best (Scion) club in the United States. In addition, there will be coverage in Scion Magazine and on www.scion.com.

For more complete information on all of the criteria for these programs, visit www.scion.com.