SEMA Warranty Program Offers 36-Month/36,000-Mile Warranty Protection

The Specialty Equipment Market Association has launched an industry-led pilot program that is designed to increase sales of specialty-auto products through new-car and new-truck dealers.

Mike Anson

Jan. 1, 2020

The Specialty Equipment Market Association has launched an industry-led pilot program that is designed to increase sales of specialty-auto products through new-car and new-truck dealers.

SEMA's ProPledge warranty assurance initiative is a cooperative venture comprised of SEMA-member accessory manufacturers and professional installers. The program was launched on May 15, 2007 and is delivered through the Specialty Equipment Warranty Alliance (SEWA). The ProPledge program establishes a uniform warranty that covers defects in products and installation for a minimum of 36 months/36,000-miles, term corresponding to most new-vehicle warranties.

The program includes protection to the consumer in the event a product or installation defect results in denial of a vehicle warranty claim, and provides parts and labor repair or replacement at no cost to the car dealer or vehicle owners.

The program is scheduled to be test-marketed for 18 months in key regions of the country and includes a diverse array of product categories ranging from sunroofs, leather interiors, mobile electronics and custom wheels to suspension components, ground effects, cat-back exhaust systems and assorted truck gear.

For more information on the program, to see which companies are currently involved or to sign up to participate, visit the ProPledge Website, www.propledge.com.

About the Author

Mike Anson

Mike Anson is Editor-in-Chief of Styling & Performance magazine. He has road raced in Sports Car Club of America competition and in production-based race cars (the infamous Playboy Cup series). He has participated in off-road racing, including the Baja 1000 and the Mint 400. Mike began his journalism career at Road & Track magazine, followed by a stint at Four Wheeler Magazine. He then handled the start up as the first Editor of Petersen's 4Wheel & Off-Road Magazine. Eventually he moved to Petersen's flagship publication MOTOR TREND as Editor-in-Chief. He worked in public relations for automobile distributors Hyundai and Suzuki.