SEMA's ProPledge warranty assurance initiative is a cooperative venture comprised of SEMA-member accessory manufacturers and professional installers. The program was launched on May 15, 2007 and is delivered through the Specialty Equipment Warranty Alliance (SEWA). The ProPledge program establishes a uniform warranty that covers defects in products and installation for a minimum of 36 months/36,000-miles, term corresponding to most new-vehicle warranties.
The program includes protection to the consumer in the event a product or installation defect results in denial of a vehicle warranty claim, and provides parts and labor repair or replacement at no cost to the car dealer or vehicle owners.
The program is scheduled to be test-marketed for 18 months in key regions of the country and includes a diverse array of product categories ranging from sunroofs, leather interiors, mobile electronics and custom wheels to suspension components, ground effects, cat-back exhaust systems and assorted truck gear.
For more information on the program, to see which companies are currently involved or to sign up to participate, visit the ProPledge Website, www.propledge.com.
