"I'm really proud to have Lumber Liquidators and Gillette on board as the primary sponsors of the No. 99 Ford at Loudon," said Edwards. "Both organizations have deep ties in the New England area and it is truly an honor to represent a team like the Boston Red Sox that has so much respect and history. There is an obvious cross-over between the NASCAR fan base and Red Sox fans and I'm excited that Lumber Liquidators and Gillette have chosen me to represent them at New Hampshire International Speedway."
Red Sox sponsors Lumber Liquidators and Gillette have secured the rights to utilize Boston Red Sox marks for marketing and promotional activation. These rights allow the companies to feature the Red Sox logo on the No. 99 Ford Fusion and Edwards as a means of further leveraging their association with the Red Sox through regional sponsorship of Roush Fenway Racing at Loudon. In addition to being highlighted on the Roush Fenway Racing entry, the sponsors will look to reach a broader audience of NASCAR fans by tapping into Roush Fenway Racing's public relations and marketing services.
"We are excited to have Lumber Liquidators and Gillette sponsoring the No. 99 Ford Fusion and using the opportunity to promote their affiliation with the Boston Red Sox," said Jack Roush, owner of Roush Fenway Racing. "It is our intention to be New England's NASCAR team."
With this agreement, Lumber Liquidators is expanding its involvement in NASCAR after entering the Craftsman Truck Series as a team sponsor in 2006.
For more information about Roush Fenway Racing, visit http://www.roushfenway.com/.
