Positioning yourself in the collision repair market

Establishing a profitable collision repair business that does quality work in today’s ultra-competitive environment is more difficult than ever. Just ask Mike Anderson, owner of CollisionAdvice, an industry research, reference and consulting business. Anderson has been there and done that because he’s the former owner of Wagonwork Collision Centers, two highly acclaimed shops located in Alexandria, Va.

Anderson also serves as a facilitator for Axalta’s Business Council 20 Groups in the United States and Canada. He also facilitates numerous courses for the Axalta Performance Services Educational Series.

In 2016, Anderson was home for fewer than 20 days, preferring to spend his time traveling all over North America teaching, serving on advisory boards and committees, and generally living to support the industry. So when Anderson talks about the collision repair industry, you can take what he says to the bank.

You will have the opportunity to hear Anderson present “Positioning Yourself in the Collision Repair Industry” at 1:30 p.m. July 27 at NACE Automechanika Chicago.

Anderson will discuss how to establish and protect your brand in an industry that is being reshaped daily by consolidation and new technology. In addition to protecting your own brand, you’ll be protecting the brand of the vehicles you are repairing because consumers who have bad experiences getting their vehicles repaired lose faith in the vehicle brand, studies show.

The class also will compare the differences between what consumers are looking for, what OEMs are looking for and what insurers are looking for when dealing with collision repair businesses. They all want something quite different, and understanding these three groups that define the collision repair experience helps businesses prepare for the inevitable questions and concerns.

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In addition, the class will look at telematics and what role it will play in the future of new vehicles and of repairs to those vehicles. In addition to making repairs more complex and expensive, telematics in vehicles has the potential to unlevel the playing field. Telematics gives the automakers the first opportunity to communicate with customers after they are involved in a collision. It also gives automakers the opportunity to recommend a body shop before the insurer gets involved in the repair process, which emphasizes the importance of protecting your own brand and the brand of the OEM.

You can read more about Anderson’s “Positioning Yourself in the Collision Repair Industry” class and sign up for it by clicking here.

Also, check out other collision repair classes Anderson will be presenting at NACE Automechanika, which include “Utilizing Enterprise ARMS Reporting to Improve Shops Performance,” How to Improve Gross Profit through Estimating – Understanding the 30/20/10 Rule,” and “Sustaining Excellence” by clicking here.