AkzoNobel’s stickerfix DIY paint solution is poised for take-off
Following a highly successful debut at the SEMA 2012 show in Las Vegas, NV, AkzoNobel’s newest DIY coatings innovation, stickerfix™, announces it will soon be available in automotive aftermarket distribution outlets. Partnering with a network of independent manufacturer’s representatives servicing key regions within the US and Canada, AkzoNobel is ready to place stickerfix in the hands of automotive retail consumers.
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To date, AkzoNobel has selected 13 manufacturing representatives including:
- Consumer Sales & Marketing – New England, US
- KAM Marketing – Northeast and Eastern Canada
- TASCO – Southeast, US
- United Sales – East Midwest, US
- Foster Babcock – West Midwest, US
- Strategic Marketing – Texas, Oklahoma, Arkansas, Louisiana
- Evan Mecham Sales – Rocky Mountain States
- SS Sales – West Coast, CA, Alaska, Hawaii
- Holm Hicks White – West Canada
- Marland Group – Canadian Tire
- Key Sales – Toyota POE
- Innovative Marketing and Sales Concepts – OEM
- Joe Zeiser – Aftermarket Partnerships
The stickerfix DIY paint solution is a unique commercial-offering that harnesses advanced ultra-thin adhesive film technology together with the superior color match capabilities of AkzoNobel’s premium Sikkens coatings, to provide the industry’s first quick, clean, and easy method of helping car owners conceal paint scratches and chips any time they need it.
“The feedback from SEMA show attendees was very favorable, and we’ve even won the praises of industry trade media,” says Troy Russell, Commercial Manager North America, Stickerfix Vehicle Refinishes. “All indications point to a successful 2013 entrance into the retail aftermarket and we believe the expertise of our skilled manufacturer’s representatives will help us achieve that goal.”
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