Bosch displayed a vastly expanded line of Mass Air Flow (MAF) sensors at AAPEX 2012. New features of the line will benefit distributors, retailers, installers, and motorists throughout the United States, Canada and Mexico.
Like this article? Sign up for our enews blasts here.
MAF sensors, also called Hot Film Meters (HFMs), measure the amount of air entering an engine and report that data to the Electronic Control Module (ECM), which adjusts fuel mixture, ignition timing, and other parameters accordingly. MAF sensors play a critical role in maximizing engine performance and fuel economy while minimizing exhaust emissions. Bosch is a major supplier of MAF sensors to OE auto makers worldwide, and so is well-positioned to offer OE fit, form, and function to the aftermarket as well.
The newly expanded line, with nearly 30 new part numbers, now features more than 120 part numbers covering popular vehicles in operation (VIO) in North America, including domestic, Asian, and European models. This new coverage, available through distribution channels immediately, will help assure distributors and retailers that they will not miss sales due to gaps in coverage. And this coverage will help assure repair shop owners and technicians that they can find the OE-quality part they need, quickly and reliably, from their regular supplier of Bosch products.
Bosch is supporting this line with new-generation cataloging, which includes quarterly electronic catalog releases, 360-degree on-line imaging, and ACES/PIES compliant buyers/stocking guides.
At the same time, Bosch engineers are preparing to introduce into the aftermarket new-generation HFM7 MAF sensors. To be available in early 2013, new part numbers will be announced that incorporate new design technology that makes the sensors more responsive, more precise, and more durable. These new sensors, based on technology that Bosch currently offers to the OE auto makers, have the unique ability to provide either digital or analog input to the vehicle’s ECM. As such, they will be direct replacements for domestic and European vehicles as new as the 2012 model year.
“The new MAF sensors we’ve introduced in the last few months, as well as those to come in early 2013, represent a major expansion of our MAF sensor line in the aftermarket,” explained Jarod Adams, Group Product Manager, Gasoline Systems for Robert Bosch LLC. “The expertise we gain as an OE supplier of MAF sensors and other engine management parts and systems allows us to offer the most advanced and reliable products for aftermarket installation. This newly expanded line of MAF sensors will allow distributors, retailers, and service personnel to better meet the needs of their customers.”
Have articles like this sent to you weekly by signing up for our enews blasts here.