FMI Automotive has introduced a new look for its brand name line of FMI premium performance water pumps and will showcase the contemporary design at booth 6406 at the Automotive Aftermarket Products Expo (AAPEX).
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“Our new packaging was thoughtfully developed to convey our number one priority, quality,” said Casey Lee, president of FMI Automotive. “While other companies may supply similar products, our goal is to be the best in all areas, and our new packaging is no exception.”
Following the recent introduction of a new logo for the company’s name brand parts, FMI Automotive developed a high-end graphic look for its packaging to clearly communicate the product features, benefits and value. The new packaging identifies domestic and import applications with blue and red designs, respectively, making it easier for distribution customers to manage and distinguish inventory.
“Because we control all aspects of supply and quality, and conduct extensive product testing following assembly, it is important that our new packaging not only be attractive, but also tell our story,” continued Lee. “When our customers open a new FMI water pump box, they can be confident they will find a premium quality water pump every time.”
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