The University of the Aftermarket recently conducted a sales
skills and negotiations seminar for employees of Accessories
Marketing, Inc. the manufacturer of Slime. Slime is constantly
looking for ways to continuously improve and the University of
the Aftermarket training supported this objective.
The seminar, held during Slime's national sales meeting in
Austin, TX, was custom-designed to meet the company's sales
objectives. "We worked closely with (Slime) to ensure we were
delivering the right sort of educational experience to meet
their organizational goals," said Brian Cruickshank, director of
the University of the Aftermarket.
"Our sales team found the training extremely beneficial and
targeted my goal for the session - using strategic selling and
negotiation to focus on benefits rather than features to help
sustain our number-one market share position," said Leslie
Cibor, senior vice president, aftermarket sales, North America.
"I received tremendous positive feedback from the team and look
forward to partnering with the U of A for round two. We have a
hard working, energetic team and this U of A seminar fit
perfectly into the event."
Dr. Frank Morgan, adjunct professor at Northwood University and
the University of the Aftermarket's lead faculty for its
capstone Leadership 2.0 program, conducted the seminar. He
facilitated an interactive program that focused on sales styles,
negotiations and enhancing buyer relationships that were well-
received by Slime's sales professionals - even at the senior
level.
"I know this training will calculate positive results and we
plan to keep in touch with U of A to decide how we can work
together in the future," said Cibor. "I speak for the entire
group when I say 'thank you' for bringing such value to this
session."
