CSK ProShop and NASCAR launch co-branded program for auto repair shops

CSK ProShop, the wholesale branch of CSK Auto, Inc., recently announced an agreement with NASCAR to offer qualified independent auto repair shops membership in the CSK ProShop NASCAR Performance Network.

Benefits of the CSK ProShop NASCAR Performance Network program include a nationwide repair warranty supported by more than 30,000 participating repair shops in all 50 states, a comprehensive marketing and advertising package flying the NASCAR and CSK ProShop co-branded logo, complete diagnostic resources and an online business locator service, all of which will help independent shops compete with nationally-branded competitors.

Greg Livingston, vice president of CSK ProShop, says he is proud of CSK's new association with NASCAR.

"The CSK ProShop NASCAR Performance Network program lets us bring something unique to the automotive service professionals we serve: the ability to attract new business by offering trusted NASCAR-licensed replacement parts and a nationwide repair warranty program on work performed at their shops," says Livingston. "Consumers looking for quality auto repair shops will be naturally attracted to businesses associated with NASCAR."

The CSK ProShop NASCAR Performance Network membership program is the first co-branded initiative of its kind. The co-branded venture will be represented through the use of a CSK ProShop NASCAR logo, which will be incorporated into all avenues of communication, advertising and promotion.

"We're excited about this new relationship with CSK Auto," says Mike Dever, director of the NASCAR Performance Network. "We see the program as another way NASCAR can support its 75 million fans that are looking for quality repair shops, and at the same time add value to auto repair businesses that are looking for better ways to serve their customers."