In Tune

There is no doubt that the tuner market is a rapidly changing segment of the population. Our second 2005 installment of In Tune is proof of this very fact as we delve into some "unconventional" areas of the marketplace. In our last issue we highlighted some high-tech tuners with our story on hybrids, as well as the evolving technology of exhaust systems. We also looked at ways to market to the younger generation of tuners. This time it became clear that we needed to draw attention to the extreme diversity of this market. "Tuners" have really evolved into performance enthusiasts who want, not need, to buy style for their vehicles. The stereotypical image of a youngster from Gen Y adding flashy wings to his import is no longer the only demographic to cater to. Performance enthusiasts can be old or young, male or female, and we bring that diversity to light. Click on the link below to download a PDF of the report.

In Tune