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    Counter Insight:Paging through the catalog problem

    Jan. 1, 2020
    Aftermarket catalogers must deal with information supplied from their own engineering departments and whatever the OEM is willing to disclose to them, and this can lead to some confusing and wasteful listings.

    As an automotive counterperson, you are an absolute vital link in the automotive repair chain. This is true in both the OEM and aftermarket segments of the industry, so why does the aftermarket seem to get the short end when it comes to cataloging? Walk into any GM or Ford parts department armed with only a VIN and a correct part is pretty much guaranteed. It

    About the Author

    Mike Gordon

    Mike Gordon, a 20-year counter sales veteran, works the counter at Sanel Auto Parts, New Concord, N.H.

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