Offering
cabin air
filter service is an excellent opportunity for
automotive repair shops to help customers enjoy
clean air inside the car while, at the same time,
build a profit. Giving special attention to
customers and their families, who might be sensitive
to the dust and pollen that is in the air, provides
yet another chance to draw the customer into your
shop.
“A fresh cabin air filter cleans the air that the
driver and passengers breathe, reduces the
accumulation of dust inside a car, and helps keep
the interior air clean and free from pollen, dust
and allergens,” said Chuck Kerrigan, Director of
Marketing for Purolator Filters NA LLC. Purolator
manufactures and supplies BreatheEasy® cabin air filters
for most domestic and imported vehicles in the North
American automotive aftermarket.
Although, years ago, vehicle manufacturers and
automotive parts companies recognized the need for a
filter to help clean the air that enters a vehicle
through its vents, few motorists seem to be aware of
their existence, or the benefits they offer in
helping us breathe clean, healthy air while we
drive.
Current data shows that over 100 million vehicles in
operation in the U.S. have been factory-equipped
with cabin air filters. According to Kerrigan,
“Despite the fact that nearly all of today’s cars
come factory-equipped with a cabin air filter,
often, they go unnoticed and – more important –
unserviced.” For best results, Purolator recommends a vehicle’s cabin
air filter be replaced every 12 months or 12,000-
18,000 miles.
Purolator’s BreatheEasy cabin air filters feature
specially engineered, media that can capture and
hold even the finest particles of contaminants such
as dust, soot, pollen, fungus and bacteria.
Two kinds of cabin filters are available for modern
vehicles – the particulate cabin filter and the
activated charcoal cabin filter. The particulate
cabin filter features more surface area to filter
out pollutants and irritants. The filters are also
electrostatically charged, similar to many household
HVAC filters, ensuring that particles stay attached
to the filter.
The activated charcoal cabin filter adsorbs most
toxic and foul-smelling gases such as ozone,
nitrogen oxide, sulfur dioxide and hydrocarbons,
keeping odors out of the cabin.
Purolator offers both particulate and activated
charcoal cabin air filters for many vehicles. Either
type may be available depending on the make/model of
a vehicle.
Cabin air filters can be installed anywhere from
less than 10 minutes to about an hour, depending on
the location. They are usually found under the dash,
behind the glove box, or in the air box in the
engine compartment. Most BreatheEasy cabin air
filters come packaged with clearly illustrated
vehicle-specific instructions that make installation
simple for do-it-yourselfers (DIYers) or
professional technicians.
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Also available to everyone, are the Purolator PROs,
a team of experts who will answer any filter-related
question, free of charge, via personal e-mail.
Purolator PROs can be contacted through the
Purolator website at www.purolatorautofilters.com.
The website also includes a wealth of information on
every type of automotive filter, including online
part number look-up, Purolator Gear (caps, jackets,
and other great items), as well as details on
special deals and promotions.
Refer to the vehicle owner’s manual or visit the
Application Guide on Purolator’s Web site at
www.BreatheEasyCabinFilters.com to see if a vehicle
has a cabin air filter.
Finally, suggested Kerrigan, “the beginning of
spring is the best time to replace the cabin air
filter. On the one hand, the cabin air filter that
has been subjected to a particularly high level of
dampness during fall and winter becomes a breeding
ground for mildew and bacteria. On the other hand,
the filtering effect needs to be at an optimum level
with the onset of the pollen season. As cabin air
filters retain pollen very effectively, allergy
sufferers can drive safely and free of stress —
without streaming eyes and sneezing fits.”
Purolator is a proud supporter of the Automotive
Aftermarket Suppliers Association’s (AASA) Know Your
Parts® education and awareness campaign. This
initiative promotes the importance of quality brand
name aftermarket parts backed by full service
suppliers to preserve the industry’s good
reputation.
For more information visit AASAKnowYourParts.org.
To learn more about Purolator filters and the
filtration category, please visit www.purolatorautofilters.com.
To learn more about Purolator Breathe Easy cabin air
filters visit www.BreatheEasycabinfilters.com.
