FRAM®, America's leading oil filter
brand, launched its new interactive website, Proving
Grounds, to give professionals an inside look at the
extensive testing that its oil filters are put through.
As the first step in FRAM’s new “Don’t Fail Your Engine”
campaign, the website includes videos featuring FRAM
Chief Engineer Gary Bilski in their Perrysburg, Ohio,
lab, where he explains and demonstrates all of the
rigorous oil filter tests all models are exposed to as
part of their quality control process.
“What sets FRAM apart from other filters is the
brand’s transparency,” said Duane Pekar, director of
marketing for FRAM. “We believe that FRAM is the best
oil filter for your engine, and we’re willing to show
it.”
Styled after the television show MythBusters, the
website features three videos titled Clog Test, Dirt
Test, and Burst Test. Each video gives technicians a
detailed look and offers insight into the extent to
which FRAM filters are tested for performance
under pressure, as well as the longevity of the product
under pressure. By viewing these videos, professional
technicians will have an opportunity to familiarize
themselves with FRAM oil filters, as well as the
product’s construction and technology.
Further details can be acquired by visiting
www.FRAM.com/proof.
Honeywell Consumer Products Group, a business unit
within the Honeywell Transportation Systems segment of
Honeywell International Inc., has headquarters in
Danbury, Conn. Its leading automotive care products
include FRAM® oil, air, transmission and fuel filters;
Autolite® spark plugs and ignition wire sets; Prestone®
antifreeze and car care products; and Holts® car care.
It maintains R&D capabilities in both the United States
and Europe and has a manufacturing footprint in 10
countries worldwide.
