Snap-on will now be showcasing its tools at the Goodguys Car Show series. Snap-on has signed on as the Official Tool of the Goodguys car shows, and will be on site at every Goodguys event across the country in 2009.
“Some of the coolest cars in the world are on display every week at the Goodguys car shows so we thought this was a great venue to show people who are serious about their cars some serious tools,” says Alicia Smales, vice president of marketing for Snap-on Tools. “Goodguys car shows offer Snap-on the ability to reach out to another customer segment: the car enthusiast. They are very committed to their cars and the Goodguys Shows are a great opportunity to show them some really cool tools.”
Snap-on will be on-site at all Goodguys Car Shows, providing an interactive opportunity to see firsthand the latest Snap-on innovations and providing car enthusiasts with an opportunity to purchase the newest and most exciting products Snap-on has to offer. In addition, the Snap-on Tools NO COMPROMISE TOUR™ will be making stops at select Goodguys Car Show events.
“By having Snap-on on-site, we will have an opportunity to interact with car enthusiasts who want the best for working on their custom vehicles,” says Smales. “This will be a great opportunity to learn how Snap-on tools can make rebuilding projects more efficient and productive.”
For additional information, visit www.snapon.com.
