Meineke to air AutoNetTV in 850 service center waiting areas

Meineke Car Care Centers now will broadcast AutoNetTV™  in 850 franchise and corporate owned service centers with the network’s waiting-room programming to educate and entertain their customers.

The agreement enables Meineke to air brand and promotional messages to customers within the AutoNetTV program, and corporate training and announcements to employees on the before and after hours Pro Channel program.

The AutoNetTV television programming integrates educational reports on topics such as TPMS, transmission service and brake pad replacements along with movie reviews and entertainment programming from CBS, including Rachael Ray, Entertainment Tonight, College Sports TV and more.

The AutoNetTV service enables Meineke to inform every customer about the performance, safety and cost-saving benefits of performing regular maintenance services, and needed repair services on their vehicle. Customer surveys conducted by The Nielsen Company found 84 percent agreed that AutoNetTV is a good thing for a service center to offer its customers, and 1 out of 5 customers became more interested in obtaining a product or service after seeing it on AutoNetTV.

“Many of our dealers tested AutoNetTV and the feedback was always very positive.  Everyone knew, from just watching the program, that it would help our business,” comments Don Rauch, Meineke director of marketing. “We offer many services and benefits to our customers, and AutoNetTV is just another thing we can do to help them understand more about maintaining their vehicle.  We’re excited to have the program.”

 “We’re thrilled to work with such an established and trusted name in the automotive industry as Meineke,” says Robert Cannon, chairman and CEO of AutoNetTV.  “They recognize the many benefits of having a well-informed customer, and reinforcing the benefits of their services while people sit and wait.  The program looks fantastic with the inclusion of Meineke TV spots, focused on brand reinforcement and current promotions.  We look forward to being a part of their overall company marketing plan.”

National studies have shown that 9 out of 10 vehicles have at least one maintenance or repair item that has not been performed, generally due to lack of education.  The AutoNetTV program raises customer awareness of the need for services, and helps men and women to feel comfortable discussing these needs with their service advisor.  AutoNetTV reports on a diverse array of topics such as obtaining better fuel economy, warranty protection, extended service intervals, selecting new tires, and more.

For more information, visit www.AutoNetTV.com or www.meineke.com.