Old World Industries, maker of PEAK Performance Products, has launched its Blue Mountain Professional line of automotive functional fluids and repair products targeted to service and repair shops and automotive dealerships.
The Blue Mountain Professional line features premium products without the premium price tag, according to the company. Product categories include functional fluids, motor oil, wiper blades, filters and brake, transmission and engine maintenance chemicals.
"Old World Industries is a trusted name in automotive products," says Kal Mahmood, senior vice president of commercial sales. "Our customers know that products from Old World Industries come with the backing of over 35 years of experience and an understanding that we'll support them beyond the first sale."
Like all of Old World Industries' ventures, Blue Mountain Professional will receive the backing of our national marketing support. By containing an entire product line under one brand name, purchasing and distribution will be easier than ever before.
"We like to make things as streamlined as possible for our customers," says Mahmood. "We focus on how we can help our customers with their day-to-day bottom line and providing their customers with reliable, high quality products they can trust."
In addition to the cost savings, purchasers of this product line will be eligible to participate in Old World Industries' other marketing programs, and have access to the company's other product lines.
For more information, visit www.bluemountainprofessional.com.
