Remy Electrical Aftermarket has changed its name to Remy Power Products.
“Over the years, we have built strong relationships with our customers delivering premium new and remanufactured starters and alternators under the names Remy, World Wide Automotive and Unit Parts Company," says Jay Sanchez, president, Remy Power Products. "Under these organizations, we built well known brands with incredible equity and will continue to support and promote these products. However, it is time for us to consolidate to one business name."
He adds: "Operating our businesses under one name serves two purposes. First, it eliminates confusion for our customers who receive communications from each of these organizations. Second, the name embodies our vision, mission and goals for the future while preserving the legacy of our great name, Remy.”
This announcement coincides with the launch of Remy Power Products’ new Heavy Duty Small Motor program. “Our customers have been asking for a premium Heavy Duty program for a long time,” says Jack Vollbrecht, Sr. VP, Sales & Marketing. “We listened to what they wanted and developed a premium program to address the needs in their markets. Our offering of starters and alternators encompasses 12 categories including heavy duty, agriculture, industrial, marine, personal watercraft, ATV & UTV, lawn & garden, golf carts, snowmobile, snow plow, motorcycles and winches. Heavy Duty/Ag/Industrial will be marketed under the Remy and Delco Remy brands. Small Motor will be offered under the Remy brand.”
Remy Power Products, the market leader in rotating electrical, provides a broad selection of premium remanufactured and new alternators and starters. To locate a Remy Power Products Authorized Distributor in your area, call (888) 258-REMY.
