Beck/Arnley has launched a new brand marketing campaign to reflect the company’s mission of providing professional service technicians with the crucial parts needed to repair foreign nameplate vehicles. The campaign consists of a re-designed Web site, www.beckarnley.com, a new tagline - Parts Made Right. Life Made Easy.™, a technician brochure and an advertising campaign with the message that Beck/Arnley makes life easier for professional import technicians by offering broad vehicle and parts coverage, product enhancements and solutions and superior customer service.
Each component of the new campaign is tied together through shared messaging and design elements to create cohesiveness between all of the marketing initiatives.
“At Beck/Arnley, we are exclusively dedicated to supporting our distribution channel partners who sell directly to technicians and service the maintenance and repair market for foreign nameplate vehicles,” says Tina Payne Hunt, director of marketing, Beck/Arnley.
The new campaign tagline coincides with the Beck/Arnley Web site, which has been completely redesigned to be “all about technicians,” and the importance of connecting with them on a daily basis.
The company says the new site is both easy-to-navigate and visually appealing. Technicians and channel distribution partners benefit from practical content, making it easier than ever for them to find premium quality, genuine foreign nameplate parts with the look, fit and performance of original equipment.
New features of the Web site also include a promotional page that provides information on current and upcoming customer promotional programs, updated photographs and product images, and a list of links to aftermarket resources.
The Web site contains an updated e-Catalog, news on quarterly part releases, a Beck/Arnley discussion board on Facebook and frequently asked questions (FAQ), as well as a comprehensive product page with new part numbers, detailed information about Beck/Arnley’s six product modules and examples of product improvements to make installation easier and more efficient for technicians.
For more information, visit www.beckarnley.com.
