Keller Bros. Auto, of Littleton, Colo., was awarded the 2009 Ethics in Business Award from the Colorado Ethics in Business Alliance (CEBA). The company, owned by Terry and Margret Keller, has served area residents since 1974 and grown into an operation with 11 service bays and 23 full-time employees who service more than 700 cars per month.
Terry Keller, president, accepted the award at the annual CEBA luncheon on last month at the Marriott City Center in downtown Denver.
"It's an honor to have our wonderful team of people recognized for their commitment to a high level of ethical customer service. It's overwhelming to be distinguished by what we simply believe is the right way to do business," says Keller.
In explaining the ethics at Keller Bros. Auto, David Rogers, the chief operating officer, says that "teaching-rather-than-selling" is a philosophy for the service team, enabling customer education for informed decisions. "We trust customers to be intelligent enough to make the right decisions if they have all the facts. The key is making sure they do have all the facts."
"Keller Bros. Auto serves as a model in the community for true ethical excellence by its daily operations and how they treat customers," says Greg Anderson, Selection Committee Chair. "The perception of the auto repair industry does not usually go hand-in-hand with ethics, so this award truly speaks to their reputation."
The Colorado Ethics in Business Award program was founded by the University of Denver, ColoradoBiz and the Samaritan Institute to recognize and promote ethical business conduct.
