ASA Tire Systems, Signal Extraprise both earmark $1 million toward tire dealer economic bailout package

A million-dollar “economic bailout package” is being offered by ASA Tire Systems in grants to qualifying tire dealers who invest in technology solutions with the company. In addition, Signal Extraprise Corporation has followed in ASA Tire Systems’s footsteps by offering $1 million to assist tire dealers in upgrading their technology. 

ASA contends that the majority of independent tire dealers “have neglected their technology infrastructures for many years. They have not invested in replacing things like business software, business servers, wide area networks, local area networks, firewalls, desktop PCs, Web sites, intranets and e-commerce.”

It is smart to upgrade technology during a weak economy because “dealers can get outstanding deals, modernize for less and prove to customers that they are progressive enough to prosper in what many see as hard economic times. Now more than ever, dealers have to earn their customer’s business,” according to the company.

“Technology gives dealer’s employees the necessary tools to deliver information to customers when they need it, assuring both the sale and a satisfied customer. Satisfaction has to be at an all time high, otherwise dealers will lose business,” the company points out.

Also, dealers do not need to be Signal Extraprise users today in order to take advantage of these non-repayable grants.

“Our actions are a precedent setting instance of the two leading IT suppliers in the tire and auto aftermarket working in parallel for the good of the industry,” Kevin Miko, COO of Pittsburgh-based Signal Extraprise says.

For more information, visit www.asatire.com/bailout or www.signalextraprise.com.