Enterprise Rent-A-Car sets up 'Green Branch' in Sacramento

In response to customer demand for environmentally friendly vehicles, Enterprise Rent-A-Car has designated its first “Green Branch” in the state of California in Sacramento near the State Capitol.

The “Green Branch” designation means rental customers will be able to choose from a fleet of cars that include hybrids as well as high-mileage, fuel-efficient cars demonstrating Enterprise’s environmental platform and the company’s ongoing commitment to supporting the use of alternative technologies and fuel-efficient vehicles.

A majority (70 percent) of the downtown Sacramento “Green Branch” fleet will be comprised of fuel efficient cars, including hybrid gas/electric vehicles and fuel-efficient vehicles that average a highway fuel efficiency rating of at least 28 mpg or better.

The vehicles are available to rent beginning immediately at the Enterprise Rent-A-Car branch at 500 12th Street.

“For the past 50 years, Enterprise Rent-A-Car has steadily grown its business by consistently talking and listening to its customers," says Susie Irwin, vice president and general manager for Enterprise in Sacramento. "Customers of Enterprise’s downtown branches have expressed great interest in renting environmentally friendly vehicles, and we are responding by concentrating the largest number of hybrid and fuel-efficient vehicles at a specific, convenient rental location."

“Enterprise is committed to supporting new technologies and alternative fuels as they become commercially viable, and we’ll continue to make them more accessible to our customers,” Irwin adds.

The Enterprise Sacramento location is the first “Green Branch” to be designated by the company in the state of California. (The company opened four “Green Branches” in Atlanta in April 2008.)

During the past year, Enterprise has officially designated a total of eight “E85/FlexFuel” branches in Washington, D.C.; Charlotte, N.C.; Sioux Falls, S.D.; Grapevine, Texas; and Cincinnati, Columbus and Dayton, Ohio; and Miami, Fla.

Nationally, Enterprise is actively deploying as many of its FlexFuel vehicles as possible near E85 fueling stations in order to build consumer awareness and increase the number of cars being fueled with E85, a blend of 85 percent ethanol and 15 percent gasoline.

The Taylor family of companies, which includes Enterprise, National Car Rental and Alamo Rent A Car, owns and operates the world’s largest vehicle fleet, which includes 4,000 hybrids, 73,000 FlexFuel vehicles, and 440,000 fuel-efficient vehicles.

For more information, visit www.enterprise.com.