CustomerLink expands into Canada

CustomerLink has entered into the Canadian automotive service and repair market.

CustomerLink reports it helps automotive service centers and tire dealers fill their bays with the most profitable jobs, from the right types of customers by sending highly personalized, vehicle specific service reminders at just the right time – when their customers’ vehicles are due for service.

Automotive service professionals using CustomerLink see, on average, a 22 percent response rate and $54 in revenue for every $1 invested, the company states. They receive detailed monthly reporting showing program effectiveness, the support of a dedicated Account Manager to build programs specific to their business goals and market, and real-time account management tools via a password protected portal, WebLink.

CustomerLink offers a broad selection of programs featuring flexibility and customization. Services include, but are not limited to, factory maintenance and oil change reminders, customer recovery programs, motor vehicle inspection notices, technician recommended service notices and Web site design and hosting services. Communications are delivered via mail, e-mail and voice messaging.

Feedback from automobile service providers in the United States has been positive, and it is expected that Canadian shops will rapidly adopt CustomerLink’s offering, as well, according to the company. Ken Poirier, owner of Poirier’s Service Center says, “I love having my customers call for appointments after receiving the CustomerLink reminder cards. Customers today are too busy and forget to keep their cars maintained. It’s my job to remind them and they appreciate getting the cards. I couldn’t do all CustomerLink does for the price they charge”.

Canadian vendor partners are also excited about CustomerLink’s decision to expand into Canada. "CustomerLink's superior product offering and level of customer service has benefited our U.S. customers who've chosen to outsource their customer relationship management efforts. I have confidence that their programs will be equally effective for automotive service professionals in Canada," states Peter Steele, Protractor Software.

“I am pleased that CustomerLink has now moved into its first international offering," says Walt Samuelson, CustomerLink’s president and CEO. “Effective customer communication is important to businesses around the world, and our natural first move is into Canada.”

For more information, visit www.customerlink.com.