As an Official Sponsor of the 2010 FIFA World CupTM in South Africa in the tires product category, Continental AG, an international supplier to the car-manufacturing industry, has secured significant TV coverage for itself during the 260 qualification group matches to be played in Europe. Continental will appear on four of the advertising hoardings in the stadiums at over 170 matches, and with TV images being broadcasted around the world, will also appear on millions of TV screens. Once again, the image shown on the hoardings will be the Continental logo together with a car tire. "This sponsorship package will help us to boost brand-awareness for Continental's premium tires in our core markets through to the start of the next football World Cup in summer 2010," points out Dr. Alan Hippe, deputy chairman of the Executive Board, who is also responsible for the Passenger and Light Truck Tires division. Following the successful use of sponsorship for UEFA EURO 2008TM, Continental will seamlessly continue the marketing strategy used in recent years. There have been significant gains in brand-awareness for its premium brand of tyres in all markets since 2006. Even before the 2006 FIFA World CupTM had kicked off, the Hanover-based supplier had signed up for a perimeter sponsorship package at the qualification matches for UEFA EURO 2008TM. Talking about the primary objective of its sponsorship activities at the 2010 FIFA World Cup, Hippe says that "we want Continental to become one of the top three premium replacement tire brands in the growth regions of Eastern Europe, Russia, Asia and South America in particular." For more information, visit www.ContiSoccerWorld.com or www.conti-online.com. | 
