2008 tire shipments revised downward per RMA analysis; OE car tires down to ?91 levels

Tire shipments are projected to decline by nearly 4 percent this year compared to 2007, according to the Rubber Manufacturers Association (RMA).
Jan. 1, 2020
3 min read
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Tire shipments are projected to decline by nearly 4 percent this year compared to 2007, according to the Rubber Manufacturers Association (RMA).

The decrease in tire shipments reflects the worsening domestic economic pressures predicted for both the consumer and commercial sectors. Overall, the combined OE and replacement tire shipments for 2008 light vehicle and truck categories are anticipated to decline by more than 12 million units to about 298 million total shipments. Shipments totaled 310 million units in 2007.

The RMA’s Tire Market Analysis Committee forecast for key categories and their respective segments for 2008 include:

• Original Equipment Passenger Tires: This category is projected to decrease by more than 11 percent to about 41 million units in 2008 as a result of continued decreases in domestic vehicle production. This will mark the lowest level of OE shipments since 1991 when they stood at 41.8 million units. A further decrease of some 3 percent is expected for 2009 because of a protracted economic recovery and continued market share gains for light vehicle imports.

• Original Equipment Light Truck Tires: Due to the fundamental shift in consumer demand for vehicles with higher fuel economy, a shift in vehicle fitments to P-metric passenger tires and market share increases by import vehicle manufacturers, light truck tires will be significantly impacted. A decrease of more than 35 percent is projected for 2008, accounting for about 1.6 million fewer units shipped from the 4.4 million total OE units in 2007. For 2009, a modest 200,000-unit increase is anticipated owing to resumption of economic growth in the commercial sectors that utilize light trucks.

• Original Equipment Medium/Wide-Base/Heavy On-Highway Commercial Truck Tires: For 2008, this category is projected to decrease some 12 percent to nearly 4.1 million units. This decline is attributed to the larger than anticipated economic slowdown in the commercial sector. However a considerable rebound of more than 24 percent is forecasted for 2009 as economic activity improves and truck sales increase. Anticipation of changes in EPA regulations for 2010 will inspire a pull-forward effect of truck sales into 2009.

• Replacement Passenger Tires: A slowing economy and high energy prices are factors in a reduction in consumer driving. As a consequence, this category will realize a nearly 1 percent decrease, or about 2 million units, reaching a level of 202 million units in 2008. The 2009 forecast is for no growth due to continuing difficult economic conditions.

• Replacement Light Truck Tire: This market segment is projected to decrease by some 2.4 million units, or nearly 7 percent, to about 32 million units in 2008. Although the number of vehicles for this market remains steady and largely represented by small commercial vehicles, declining economic conditions and fewer miles driven will contribute to a further projected 5 percent decline in replacement tire shipments in 2009.

• Replacement Medium/Wide-Base/Heavy On-Highway Commercial Truck Tires: This market is projected to decline to about 16 million units in 2008, a decrease of some 600,000 units or 3.5 percent over 2007. Again, the decrease reflects a further weakening of the economy and protracted recovery as fewer goods are being transported.

For more information, visit www.rma.org.

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