If you are looking to increase sales of cabin air filters, you could not have chosen a better time. Most vehicle owners are open to the idea of improving the quality of the air they breathe inside their vehicle. But, more important, most of them are not even aware their vehicle comes equipped with a cabin air filter.
If you are the one to make them aware their car has one and it cleans the air inside their car and helps them breathe easier, you stand a good chance that you’ll probably make the sale.
Be sure to remind your customer that replacing a cabin air filter is not part of the routine service and maintenance schedule. However, it won’t take more than a simple show and tell exercise to convince your customers of the need for replacement. Keep a dirty cabin air filter handy or hang it in a place where customers can see it.
Using merchandising materials provided by cabin air filter manufacturers like Purolator can serve you well in communicating your message. For example, point-of-sale brochures from Purolator can help educate customers on the benefits of having the cabin air filter in their vehicles checked and replaced once a year.
Furthermore, when speaking to your customer about cabin air filters don’t forget to mention the health benefits of having a fresh, clean cabin air filter. This is especially valuable information for allergy sufferers, asthma patients and young children whose lungs are more vulnerable to the potential harm done by dirty air. Most customers today are tuned in to appreciate such information.
For instance, Purolator’s BreatheEASY cabin air filter’s non-woven, engineered media traps even the finest particles of harmful dust, soot and pollen, absorbs odors, protects the air that the driver and passengers breathe and reduces dust accumulation inside the car.
According to Purolator spokesperson, Ramon Nunez, “Ninety percent of European vehicles, most all Asian passenger cars and 40 to 60 percent of domestic vehicles now come factory equipped with cabin air filters. This has created tremendous opportunities for automotive professionals. There is so little awareness of cabin air filters that whoever points them out first to the customer is likely to get the sale.”
Imagine the power of offering your customers a service that is beneficial, can be done while they wait and inexpensive. Will they refuse? Perhaps not!
www.pureoil.com.
